We audit dozens of business accounts every month. The same five mistakes appear again and again:
1. Posting without a plan
Random posts create a random image. A monthly content plan keeps your message clear.
2. Ignoring comments and messages
Slow replies tell customers you are slow everywhere else too.
3. Design inconsistency
Different colors and fonts on every post make your feed look like ten different companies.
4. Selling in every single post
Give value: tips, behind the scenes, stories. Then selling works.
5. Ignoring the numbers
Your insights tell you what your audience loves. Use them to decide what to post next.